You’ll find useful tips for using social media to gain support for a policy in a recent blog post by the Public Leadership Institute. The Institute’s constituency is primarily state and local elected leaders, but the suggestions of how to craft social media messages to persuade, not merely speak to your already committed base, are applicable to education justice organizations waging policy campaigns. The post is a concise summary of three communications “rules” designed to expand awareness to new audiences and “provide a persuasive bridge from their preconceptions to your policy solutions.”

Well worth a read.